Independent company profiles and customer feedbackReviewed 22 July 2026
Bridal boutique profile

Allison Louise Bridal Reviews

Customer feedback and an independent overview of Allison Louise Bridal, a private-appointment wedding dress boutique on Bridge Street in Belper, run by owner Michelle.

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Collections

Designer wedding dress collections

Allison Louise Bridal curates a small number of designer ranges rather than stocking everything, alongside a rolling sale rail.

From £1,500

Maggie Sottero

Maggie Sottero gowns, priced £1,500 to £2,300.

From £1,000

Rebecca Ingram

Rebecca Ingram gowns, priced £1,000 to £1,500.

From £1,800

Sottero & Midgley

Sottero & Midgley gowns, priced £1,800 to £2,700.

Now £500

Sale Wedding Dresses

A rotating rail of heavily discounted sample and past-season wedding dresses, now all £500.

Browse collections ↗

Appointments run Mondays, Tuesdays & Fridays 10am-3pm, Wednesdays & Thursdays 10am-8pm, Saturdays 9am-5pm, and Sundays by request.

Track record

Run by Michelle, on Bridge Street since 2014

Independent, checkable facts behind the boutique, rather than marketing claims.

Trading since 2014

The boutique opened at 122 Bridge Street in 2014 and has since moved to larger premises at 52 Bridge Street, Belper.

151 five-star reviews

Holds a 5.0 out of 5 rating from 151 reviews on its Google Business Profile, one of the most-reviewed bridal shops in Belper.

Active on Instagram

Regularly posts new arrivals, styling and boutique life to its Instagram following.

View on Instagram ↗

LGBTQ+ friendly, women-owned

Listed on Google as an LGBTQ+ friendly, women-owned business, with a bridal seamstress, Holly, working alongside owner Michelle.

Customer feedback

What brides say

Allison Louise Bridal holds a 5.0 out of 5 rating from 151 reviews on Google. Of these, 139 include written feedback; the rest are star-only ratings. Reviewers consistently praise Michelle's warmth, patience and pressure-free approach.

Google review excerpts
Sourced from the Google Business Profile listing, July 2026.
Check current Google listing ↗
139 reviews
Google review
“Michelle was an absolute delight. She made me feel incredibly comfortable, there was no pressure whatsoever to buy a dress. As I was visiting on my own, Michelle was able to advise me on the dress that I liked, explain how it could be …”
Gemma Kendall · Google · a month ago
Google review
“I could not be happier with the experience I’ve had today. From the get go I was given in depth information about the process & what to expect and it instantly made me feel at ease. Michelle was incredibly knowledgeable and had such …”
Nicole Challoner · Google · 3 months ago
Google review
“I had such a wonderful experience finding my wedding dress here. Michelle was incredibly attentive and made me feel completely heard throughout the whole process. There was never any pressure or rush and she really took the time to listen …”
Natalie Janssis · Google · 2 weeks ago
Google review
“I had a wonderful experience finding my wedding dress. Michelle was absolutely lovely and made the whole process feel calm and enjoyable from start to finish. She made us feel comfortable and at ease throughout the appointment, which made …”
Grace Taylor · Google · a month ago
Google review
“What a lovely experience with michelle, understanding exactly what I was looking for, not pushy at all, and not rushing me in the slightest. I took far too much time deciding but she was so lovely and kind! …”
Holly · Google · 3 weeks ago
Google review
“I had such a wonderful experience and would highly recommend Allison Louise Bridal. Michelle made me feel completely at ease and had a beautiful selection of dresses to choose from. She was so kind and informative, and never made me feel …”
Brittany Edwardson · Google · 6 months ago
Google review
“I was a little nervous to start dress shopping but those nerves were eased as soon as I stepped foot inside the shop. My brother recommended Allison Louise Bridal after visiting with a friend who is also to get married, he couldn’t …”
Carley Morris · Google · 6 months ago
Google review
“I can't recommend going to Allison Louise Bridal enough! Michelle is such a lovely, warm, kind hearted lady who made the experience so special ❤️ From the moment you walk in with a welcome sign just for you, you know the experience is going …”
Veronica Tuppen · Google · 7 months ago
Google review
“I visited Alison Louise Bridal for a very last minute appointment I booked the night before. Michelle was lovely and very welcoming. Michelle took the time to get to know what I imagined for my dress and what I didn’t want. This bridal shop …”
Bec H · Google · 2 months ago
Google review
“I can't recommend Michelle at Allison Louise Bridal enough. She made me feel super at ease & I enjoyed every second of finding my dream dress. There was no rushing, everyone felt welcome, no pressure to buy the dress straight away, Michelle …”
Natalie Loomes · Google · 11 months ago
Google review
“I couldn't recommend Allison Louise Bridal enough! From my first appointment, it was such a lovely and warm welcome into the shop, with such stunning dresses available. …”
Jade · Google · 4 months ago
Google review
“I visited this beautiful boutique to try on a particular dress that I'd messaged Michelle about, she was very friendly and accommodating from the start. The place is lovely, the dresses and changing rooms are upstairs which I …”
Paris Winters · Google · 3 months ago
Google review
“If there was ever a lady in the right job, it’s Michelle! What a heart of gold this lady has! Lovely, attentive and knows how to look after her upcoming brides! Thank you again. 🤍”
Amy Short · Google · a month ago
Google review
“Saw Michelle at Allison Louise Bridal- she was so lovely, welcoming & zero pressure. I had seen a specific dress I wanted to try & I fell in love with it instantly! Michelle was so friendly, made me feel at ease & made the appointment so …”
Steph Webster · Google · 4 months ago
Google review
“I said yes to the dress yesterday at Allison Louise Bridal shop and I couldn’t have had a better experience with it being the first shop I visited! I was put at easy straight away and felt very comfortable. Very helpful with finding dresses …”
Paige Stoneystreet · Google · 2 months ago
Google review
“Had an incredible experience at Allison Louise Bridal! I had tried on dresses at two other places before coming here, and Michelle made the experience a million times better than anywhere else. She was so friendly and the experience was so …”
chelsea · Google · 10 months ago
Google review
“I had an amazing experience at Allison Louise Bridal and have found my dream dress! Michelle was incredible. She listened to and delivered exactly what I wanted, and was so kind and positive throughout the whole process. Would 100% recommend - thank you again, Michelle! 🤍”
Klaudia · Google · 3 months ago
Google review
“I was very nervous prior to my appointment, but Michelle made me feel comfortable and confident enough to try on several dresses. I picked the first one I tried on in the end and it’s a beautiful gown. It’s a friendly, relaxed experience and if I can go in with all the body hang ups I have, then anyone can!!”
Sarah Dewsbery · Google · 2 months ago
Google review
“From the moment I walked into Allison Louise Bridal, the warm family feeling hits, Michelle is wonderful her knowledge is out of this world, she was so welcome to me and my family, she let us take our time to look through the many gorgeous …”
Lauren Salloway · Google · a year ago
Google review
“I’d highly recommend Allison Louise Bridal. I felt really intimidated about the whole dress choosing process, but soon as I arrived Michelle was so lovely & welcoming that i felt at ease. She really listened to what I wanted/didn’t want, …”
Caroline Singh · Google · 5 months ago
Google review
“I had such a wonderful experience choosing my wedding dress with Michelle at ALB… so much so it would almost be worth the stress of planning another wedding to do it alllll over again! …”
Steph & Jonno Luniw · Google · 2 years ago
Google review
“Michelle, I wanted to wholeheartedly thank you for everything that you did to help me to find my perfect dress. From our initial conversation, Michelle was so accommodating, friendly and personal. Her shop is so beautiful, and the range of …”
Jodie Parr · Google · 3 years ago
Google review
“My experience was really relaxed and I didn't feel pressured to buy a dress that day. But I tried the wedding dress on and loved it. I left my dress shopping a little late, 6 weeks to go. Michelle was great and booked me in for my first …”
Rebecca · Google · 6 months ago
Google review
“Absolutely the best wedding dress shop experience you’ll ever have. She made us feel so welcome from the moment we walked in - never rushed, just calm, kind and genuinely excited for us. I said yes to the dress and I’ll treasure the …”
Yolanté Burrell · Google · a year ago
Google review
“Can't recommend Allison Louise Bridal enough. Michelle is so so lovely and made me feel relaxed, not rushed at all and definitely under no pressure to buy. I'd been to several shops and was losing hope that I'd find 'The one'. I booked an …”
Sammie Randall · Google · 9 months ago
Google review
“Wow! What a wonderful experience. From the moment we walked in, until the moment we left I felt like I was talking to a friend. Michelle was lovely, approachable and listened to everything I …”
Shannon Walker · Google · 4 months ago
Google review
“Allison Louise Bridal was the 3rd dress shop I visited, and was by far the best experience. Michelle and Charlotte were so welcoming from the moment we entered the shop. …”
Delyth · Google · 6 months ago
Google review
“I had the loveliest time choosing my dress with Michelle. I arrived feeling really nervous and left stress free and completely in love with my dress. Michelle spent time with me choosing styles and listening to my likes and dislikes, the …”
Lia Wilson · Google · 4 months ago
Google review
“Loved our visit to Alison Louise. Michelle ordered in a dress especially for me which I had seen online, which I didn’t even know was possible! She kept me informed on the dresses shipment when it was loaned from the supplier. When it …”
Georgia Grice · Google · 11 months ago
Google review
“I had a brilliant experience. Michelle put me at ease straight away and there was never any pressure. I found my dream dress at Allison Louise Bridal. It was the second dress I tried on, but Michelle spent time showing me other options which really helped cement my choice! Would definetly recommend!”
Daisy W · Google · 4 months ago
Google review
“I had the loveliest experience today. From the moment I walked in, I was made to feel so welcome and completely at ease. Michelle who helped me was beyond kind, patient, and accommodating — it genuinely felt like shopping with a friend …”
Danielle · Google · 5 months ago
Google review
“Michelle made my bridal dress shopping the most amazing experience. She listened to everything I did and didn’t want, explained the whole process and made me feel really comfortable throughout. I am happy to say “I said YES to the dress” ☺️☺️♥️”
Alex Thorne · Google · 3 months ago
Google review
“I cannot thank Michelle and Holly enough for helping me find my dream wedding dress. I wasn't sure exactly what I was looking for, Michelle helped me choose a …”
Alice Dawes · Google · 2 years ago
Google review
“I had the best experience at Allison Louise and I said yes to the most perfect dress! 🤍 I have nothing but good words and I could not recommend enough if you are looking for your wedding dress! Michelle made me feel so so comfortable …”
Liv Dukes · Google · a year ago
Google review
“I travelled almost an hour to visit Allison Louise Bridal and it was definitely worth it! Michelle made me feel welcome and comfortable from the start. The store is bright and spacious - plenty of room for your friends and family to enjoy …”
Rebecca Harper · Google · 11 months ago
Google review
“A truly lovely experience! I attended my appointment not knowing what dress I wanted, Michelle worked with us to find a few options to try on and then she picked out something based on what I liked from them, and she nailed it! Made me feel really comfortable and special through out the appointment, thank you!”
Helena Gill · Google · 6 months ago
Google review
“I had booked an appointment with Michelle at Allison bridal - & I was blown away with how stunning the dresses were in the shop - I was welcomed with such kindness & she was so interested about my wedding day etc she was beautiful inside & …”
Rachel Harby · Google · a year ago
Google review
“I had such a fantastic experience at Allison Louise and can’t recommend enough! From the moment we arrived, Michelle made me feel so special and I knew I was in safe hands! Her advice and guidance was second to none and I found my dream …”
Amy · Google · 2 years ago
Google review
“I have nothing but good words to say about Michelle at Allison Louise. From making the appointment to the first trying on and then accommodating another appointment when my mum was in the country, Michelle couldn't have been more helpful. …”
Aisling Dransfield · Google · a year ago
Google review
“The most perfect experience… Michelle was absolutely amazing. I went into the appointment feeling very …”
Kate Parker · Google · 5 months ago
Google review
“Michelle was so helpful and patient with me during my experience. She welcomed myself and my bridesmaid with open arms and the best cup of tea. I found my perfect dress at Allison Louise Bridal and I can't thank Michelle enough.”
Michaela Thomas · Google · 6 months ago
Google review
“Michelle has been fantastic from my first appointment through to collecting my dress. She is so friendly and warming that she made the whole experience so enjoyable and easy! I had spotted my dress on her Instagram story earlier that day …”
Lucy Stanton · Google · 7 months ago
Google review
“I can’t recommend this store highly enough. Michelle was absolutely delightful and incredibly helpful throughout the process of finding my dream dress. Although I ultimately chose a gown from another boutique, this one was a very close …”
Jade Cotterell · Google · 4 months ago
Google review
“I really have no words on how amazing this experience has been, Michelle made me feel so comfortable and heard, she really took the time to get to understand what vision we had for our wedding and what I wanted in my dress, she was so …”
Stephanie Kent · Google · a year ago
Google review
“Amazing experience with Michelle at this bridal shop! I didn’t feel rushed at all, Michelle was so helpful and bubbly, she listened to everything I wanted and we found the perfect dress! Would absolutely recommend!”
Kya Mackay · Google · 3 months ago
Google review
“I had a really good experience at Allison Louise, I found my dress on the first appointment and I was given plenty of time to try on lots of dresses and come to a decision! Michelle communicates really well before and after the appointment as well.”
Lizzie Parkin · Google · 6 months ago
Google review
“Had an amazing experience. 🥰 Had my first visit to try on a dress from the Instagram page they have. Michelle …”
Jade Hemstock · Google · 11 months ago
Google review
“Michelle made my first wedding dress experience so wonderful. She put me entirely at ease and has beautiful dresses. Absolutely recommend, thankyou Michelle xx”
Ella T · Google · 4 months ago
Google review
“I had such a lovely experience buying my wedding dress here! Michelle was absolutely amazing — so kind, patient, and welcoming. She really took the time to understand what would suit me and my look, and she was honest, sweet, and genuinely …”
Lucy Barnes · Google · 9 months ago
Google review
“I had my first ever bridal appointment at Allison Louise Bridal with Michelle, it was such a lovely experience. Michelle really listened to what I wanted to try and also encouraged me to try things outside of what I initially wanted. She …”
Anna Hickling · Google · 8 months ago
Google review
“I had the most wonderful experience with Michelle at Allison Louise Bridal! Right from the start she was so warm and friendly, she explained everything and took me through every step! One of my favourite things about it was how I felt …”
Eve Mason · Google · a year ago
Google review
“I recently worked alongside Allison at a bridal content photoshoot at The West Mill in Derby. It was a pleasure to meet Allison and model some of her beautiful dresses. Allison brought with her two incredible designs for the shoot and was …”
Leanne · Google · a year ago
Google review
“If you want to find your dream dress in a relaxed and easy going environment then this is the place to go! From start to finish Michelle made me feel at ease, comfortable and she was a …”
Charlotte Heenan · Google · 9 months ago
Google review
“Michelle and the team were incredible when I was looking for my wedding dress, making me feel very comfortable despite being apprehensive about my body following surgery. I would 100% recommend, excellent service with friendly staff and stunning gowns.”
Kate Hayward-Smith · Google · 3 years ago
Google review
“Michelle was brilliant, I found her very honest while not being pushy, she had fantastic knowledge of her dress collection and selected everything I asked for. Picked my ‘yes dress’ from her beautiful collection and I couldn’t be happier!”
Fay Pooley · Google · 4 months ago
Google review
“An amazing experience my mum and I went to get some scope on what I liked and didn’t like. Michelle was so understanding of my indecisiveness. I tried on some gorgeous dresses and also found my dress!”
A Clarke · Google · 5 months ago
Google review
“I had the most amazing experience finding my wedding dress here! Michelle was so warm, patient, and genuinely excited to help me find the one, she really took the time to understand what I was looking for, and her kindness and patience …”
stephanie rose · Google · a year ago
Google review
“I had the most wonderful experience choosing my wedding dress! I’m not usually one to cry but I did when I put ‘The One’ on, it felt the best feeling ever! I can’t thank Michelle enough for all her help and support. I’m so happy my …”
Neffy Selby · Google · 2 years ago
Google review
“5 stars is not enough! We had the most amazing time thanks to the lovely Michelle. I have always wanted to visit Allison Louise Bridal. The window displays are always eye catching and the dresses showcased are beautiful. The booking process …”
Sophie Saunders · Google · a year ago
Google review
“No words for how amazing Allison Louise bridal shop is! Michelle made us feel sooo comfortable and was so welcoming, nothing was too much trouble at all! All the dresses are absolutely stunning and managed to find my absolute dream wedding …”
Keavie Dixon · Google · a year ago
Google review
“Best experience I could’ve ever asked for. We were there for a while, Emily took good care of me and my family and was very patient. I was conflicted between two dresses that were to die for but having the time to try each of them on with accessories really helped with the decision making. Couldn’t recommend enough!!”
Wisam Bekrar · Google · 6 months ago
Google review
“Great experience from start to finish 🙂 Michelle was very patient , helpful and full of knowledge to help me find my perfect dress. Went in feeling nervous and came out feeling a happy satisfied bride. Thank you 🤩”
kerrianne allen · Google · 6 months ago
Google review
“Michelle was absolutely brilliant throughout my whole time at my appointment, she made me feel at ease so quickly and listened to the style and theme of my wedding to which she really supported with. Michelle made me feel very comfortable …”
Jessica Chadwick · Google · a year ago
Google review
“I attended an appointment with Michelle and she was brilliant. She let us have a look at the dresses she had, she was super informative, friendly and made the dress picking process really lovely. As an indecisive bride Michelle was really …”
Abbigail Sellors · Google · a year ago
Google review
“This boutique has a lovely personal atmosphere and Michelle will instantly make you feel at ease- without making you feel pressured into buying a dress! I feel like Michelle has gone above and beyond to support me in getting my perfect …”
Lauren B · Google · a year ago
Google review
“Michelle was amazing and made me feel so at ease and comfortable on my first day of trying dresses. It was no trouble when I needed to revisit to try on the dresses again before I ‘said yes’ - I wouldn’t hesitate to recommend Michelle. Thanks so much 🩷”
Bethan Duckworth · Google · a year ago
Google review
“The bridal shop itself is beautiful & Michelle is one of a kind. She is clearly someone who loves her job, has a wealth of knowledge & her attention to detail is second to none. …”
Anna Green · Google · a year ago
Google review
“Michelle at Allison Louise Bridal is truly one of the kindest and most sincere people I have ever met. I made a special trip to the other side of the country to view a particular dress, and while the dress was stunning (and the one I …”
Ashleigh · Google · 3 years ago
Google review
“I visited Allison Louise bridal in March ahead of our wedding in September. From the second I’d booked right through to when I left the shop, I felt so …”
Keeley Farrar · Google · 4 years ago
Google review
“Thank you so much to Michelle for my making my experience so lovely and enjoyable! After visiting other bridal shops and pressured like you wouldn’t believe, I’m so glad I went to Allison Louise Bridal. I loved everything about it! You can …”
Laura R · Google · 3 years ago
Google review
“I had the most amazing bridal experience here from start to finish. Michelle was so warm and welcoming and made me feel at ease from the very start. I travelled to get my dress from here and I have absolutely no regrets about doing it. It …”
sophie waters · Google · 2 years ago
Google review
“I had such a wonderful experience at Allison Louise Bridal! The boutique is gorgeous, there was an amazing selection of dresses and Michelle was an absolute star. She was genuine, helpful and a ray of sunshine; she really made my wedding …”
Emma Rees · Google · 5 years ago
Google review
“I cannot recommend Michelle and her team enough! I’d spotted a dress at a wedding show with Allison Louise so we booked an appointment. Michelle was so patient and more than happy to help me out as I’m so indecisive. When I finally picked …”
Lucy Napthine · Google · 3 years ago
Google review
“As Maid of Honour I went to Allison Louise Bridal with my friend who is getting married next year. I wanted to leave a review as Michelle really went above and beyond to ensure that my friend has the most wonderful experience whilst …”
Kara Tobutt · Google · 2 years ago
Google review
“I visited Allison Louise Bridal in the hope to find my wedding dress and that I did!! The store is beautiful, they have so many gorgeous gowns & accessories! I saw a dress on their Instagram page and fell in love with it, so I had to go and …”
Paige Gwillim · Google · 3 years ago
Google review
“Michelle made me feel really comfortable and beautiful trying on the wedding dresses, I found my dress quickly and I felt really relaxed and happy the whole time I was there. Holly was lovely too with having my dress length altered and made …”
Amy Evans · Google · 3 years ago
Google review
“I had the best experience today at Allison Louise bridal. We were greeted by Michelle who was so kind and helpful. We were taken upstairs where we got to look through all of the gorgeous dresses. We were spoilt for choice, there is …”
Hannah Brackpool · Google · 3 years ago
Google review
“Allison Louise was my first experience of trying on wedding dresses and Michelle was amazing. She helped me figure out what I wanted and didn’t want. I tried some beautiful dresses but didn’t find THE one. Thank you Michelle for such a lovely afternoon, I’d recommend this store to any bride looking for their dream dress.”
rheia smith · Google · 2 years ago
Google review
“I SAID YES TO THE DRESS! I was so pleased with the service at Allison Louise Bridal. Michelle and the ladies were so helpful! …”
Anya · Google · 2 years ago
Google review
“I found my dream dress online and couldn’t get it out of my head (despite it being over my budget!) I went to Allison Louise Bridal to try it on and instantly fell in love. First shop, first dress, it was the one! Michelle was amazing and …”
Kelly Devlin · Google · 3 years ago
Google review
“5* for this lovely shop with so many beautiful modern dresses to try !! Had been to quite a few dress shops before finding Allison Louise boutique … Michelle was so warm and welcoming from the moment we arrived! So helpful and really understood my wants & needs! Would 100% recommend ♥️”
Shelby Stramkowski · Google · a year ago
Google review
“I had tried dresses elsewhere and just felt overwhelmed and not supported. It was a case of out of one and into another. My experience at Allison Louise Bridal was so much better than this, the features I wanted in a dress were accounted …”
Rebecca Fretwell-Dear · Google · 3 years ago
Google review
“I had an amazing experience trying dresses here - every dress in the shop was stunning, many very reasonably priced, and Michelle made me feel unbelievably welcome and comfortable. Her patience and experience made it a great experience. A …”
Clover Walton · Google · 6 years ago
Google review
“If I could give ten stars I would!! Michelle is so welcoming and friendly! The dress selection was amazing, so many beautiful dresses, Michelle knew exactly what would be right for me, she’s an expert! I could not of wished for a better experience when finding the perfect dress for my big day!! Thank you 🤩 x”
paige barker · Google · a year ago
Google review
“Alison Louise bridal is where I found my perfect wedding dress. Michelle who runs the shop is to most helpful, amazing person I have ever met. When I went to my appointment I was a little deflated as I had not found any dress I liked in the …”
Tia Witton · Google · 3 years ago
Google review
“I had two appointments at two different bridal shops the same day and I'm so so glad this was my first. To the point we didn't even go to the second! (We paid the cost of the appointment and gave plenty of notice). …”
Charlotte Drury · Google · 2 years ago
Google review
“Visited a few weeks ago and had a fab day! Gorgeous boutique! Amazing staff! Michelle and her staff are so friendly and welcoming. I had messaged Michelle back and forth a few times before my visit as I'm not from the area but had seen a …”
Michelle Miller · Google · 3 years ago
Google review
“The most amazing, personal experience. I was so anxious and overwhelmed about choosing my dress but Michelle took her time and knew exactly what style would suit me! Her attention to detail, care and kindness is exemplary! Very highly recommended.”
Ellen Collis · Google · 4 years ago
Google review
“What a wonderful experience we had at Alison Louise. Michelle was very attentive and helped me pick out my perfect dress. She was so helpful and informative which made me feel at ease. I would and will recommend Alison Louise to future brides in the future. Thank you :)”
keely argyle · Google · 3 years ago
Google review
“I cannot recommend Michelle at ALB enough. 1) The incredible dresses. They’re varied, exquisite, insanely beautiful. I decided when trying on these beautiful Eddy K dresses that there is simply no right …”
Danielle Farnsworth · Google · 4 years ago
Google review
“A really impressive and personal experience. You can tell that Michelle loves what she does and gives great advice throughout your appointment and makes you feel comfortable. I liked a dress but wanted to see a different colour way, …”
Sophie Hunt · Google · 3 years ago
Google review
“Michelle was so incredibly helpful! All of her dresses are excellent quality and such beautiful designs. She makes sure your appointment is totally personalised so that you can be sure you’re picking the best dress for you - like picking your dress with a best friend! Can’t recommend enough!”
Tilly Burton · Google · 4 years ago
Google review
“Visited with my future daughter in law (as well as my daughter and granddaughter -4yo). Fantastic experience, the lady looking after the bride to be was brilliant. She listened to everything we all said. The bridal shop is by appointment …”
Sandra S · Google · a year ago
Google review
“Can’t recommend enough, I was very nervous about going but was made to feel so at ease. All the dresses were gorgeous, and I found my dress on the first appointment! Thank you for a lovely experience 😊”
Angharad Gray · Google · a year ago
Google review
“I found my dream dress in October and Michelle and the team were wonderful! I felt instantly comfortable and Michelle really made it a personable and exciting experience. Thank you so much for helping me find ‘the one’. It was an amazing experience!!”
Amy Swain · Google · 3 years ago
Google review
“Initially I made contact with Allison Louise Bridal via telephone looking for a particular dress that my daughter had fallen in love with and we couldn’t find it in stock anywhere. Step up Michelle at Allison Louise Bridal. From the …”
Claire Smith · Google · 4 years ago
Google review
“Michelle is amazinggggg! She helped so much. After a lot of dress trying on Michelle helped me and listened to everything I wanted. She chose my most perfect wedding dress and I’m so excited for the big day. Michelle is super helpful and I cannot recommend enough! Thank you so much ☺️”
Lucy Belfield · Google · 2 years ago
Google review
“Fantastic bridal shop. Michelle really set me at ease with something that was a bit out of my comfort zone, encouraged me to try different styles and had honest opinions on what worked for me. Clearly very experienced in what she does. …”
Madeline Casey · Google · 2 years ago
Google review
“Visited with my daughter to find a wedding dress. Found the perfect one. We are eagerly awaiting it's arrival! We went back a couple of weeks ago to choose a veil. I honestly cannot recommend highly enough. So friendly, helpful, …”
Tracey Adams · Google · 4 years ago
Google review
“I visited Alison Louise Bridal about a month ago, it was only the second shop I visited to try and find my wedding dress. She made me and my mum feel so comfortable and didn't kick us out when we took waaay longer than our appointment slot! …”
Laura Garrard · Google · 4 years ago
Google review
“Wow wow wow. After going to a few other shops and feeling that the dresses/experience were disappointing, I am so glad I found ALB! The dresses are just GORGEOUS and the best quality I had seen by far! …”
Lydia Buhagiar · Google · 4 years ago
Google review
“Wow. Absolutly amazing experience.. Michelle was fantastic and made me feel at ease, Such a beautiful shop that is home to some amazing dresses. I did not feel rushed or pressured into buying a dress. I wish i was having more than one wedding so I can go back and do it all again!”
Shannon Hewitt · Google · 3 years ago
Google review
“I visited twice for dress fittings, the first time with absolutely no idea in my head of what I wanted, the second time with an idea of no lace and an A line dress, I left with a lace, fitted dress because Michelle understood what suited my …”
Aimi Drechsler · Google · 3 years ago
Google review
“I had such a fantastic experience wedding dress shopping! I felt at ease and comfortable throughout the whole appointment and came away with a gorgeous dress and a lot of excitement about my wedding day. Thankyou!”
Tilly Watson · Google · 11 months ago
Google review
“Such a fantastic boutique! Such beautiful dresses and such reasonable prices, but the star feature for me was Michelle, the owner. She is so friendly and lovely to talk to! A kind person, through and through. If you are looking for a …”
Daisy Fisher · Google · 6 years ago
Google review
“I had the best experience at Allison Louise Bridal. Michelle is fabulous, so welcoming and made me feel at ease. It was the best feeling in the world when I said YES to THE DRESS!! I’d recommend Allison Louise Bridal to anyone!! Thank you so so much xxxx”
Beth Bromham · Google · 3 years ago
Google review
“Would 1000% recommend Alison Louise Bridal. The service is amazing and they offer dresses for every budget. Michelle is wonderful and will not let you walk out with a dress unless you are …”
Natalie Nicks · Google · 5 years ago
Google review
“As I went in I felt extremely welcomed Michelle helped me gain confidence in the way I looked in my dress… I didn’t feel pressured into buying anything which I was nervous about before attending the appointment Would highly recommend stunning dresses amazing quality so comfy”
Teresa Cartledge · Google · 2 years ago
Google review
“With gorgeous dresses and affordable prices you can't fault Allison Louise Bridal. Neither can you fault the service, Shelly is so enthusiastic and her passion for her job is evident. She's patient and helpful and wants to make sure you look stunning on your big day. Don't hesitate to visit.”
Rebecca Adams · Google · 9 years ago
Google review
“Fantastic experience. Found my perfect dress the minute I came in. They have some great sales on so worth a visit. Staff were lovely and overall experience was great. Didn't feel pressured to buy anything but great recommendations were offered.”
Martyna Rekas · Google · a year ago
Google review
“We had a great experience trying on some stunning gowns at Alison Louise bridal. Michelle is so helpful and clearly is very good at what she’s does. …”
Georgia Aitken · Google · 6 years ago
Google review
“I had such a wonderful experience with Michelle and I'm just sad I don't get to go back and do it all over again! She understood exactly what I wanted from a dress and helped me find the perfect one for my special day!”
Laura Hardwick · Google · a year ago
Google review
“Amazing experience! Shelly was absolutely incredible, I tried on around 8 dresses until I found the perfect one. After being to many boutiques previously and struggling to find the perfect dress I finally did.”
Kaitlin Silcock · Google · 2 years ago
Google review
“I had made an appointment and after waiting downstairs I was asked if i wanted to go in to a room to view some wedding dresses, but after looking at each one 3 times over whilst still waiting with a newborn and my mum, I got very tired and …”
Josephine Warriner · Google · 8 years ago
Google review
“Cannot recommend Michelle enough for all her help finding my dress and going the extra mile helping me choose! You was born to do this job! Thanks so much for all your help and see you again soon when my dress arrives :) highly highly recommend!!”
Briony Edwards · Google · 4 years ago
Google review
“Just the best!!! I was recommended here by so many friends and I see why. Number one, I had mucked up on not just times but also dates and they were so so …”
Ellie Smith · Google · 2 years ago
Google review
“Absolutely fantastic afternoon, Michelle is fabulous and made me feel so comfortable. She made some awesome suggestions which aided me in saying ‘Yes to the dress’”
Jenny L · Google · a year ago
Google review
“Everyone was so lovely and welcoming from booking the appointment all the way down to finding the perfect dress for me! Michelle gave ideas and paid attention to detail - thank you for making it all so enjoyable for me!”
Abigail S · Google · 2 years ago
Google review
“Fabulous place, made a very nervous anxious me feel at ease and their wealth of knowledge and experience is phenomenal. Got me in a dress I would of never picked myself and it was perfect on, safe to say I said yes to the dress! Would 1000% recommend to others!”
Sasha Buckley · Google · 2 years ago
Google review
“Absolutely fantastic experience with Michelle and the team, I went with an idea of what I wanted and left with a completely different style dress from them encouraging me to try different styles on and I’m so glad they did or I wouldn’t …”
Alicia Durkin · Google · 4 years ago
Google review
“Omg where do i start Michelle is just amazing i had the best experience ever and fell in love with a dress that was completely different to what i had in mind Michelle's wild card. Such a warm welcome would definitely recommend.”
Gems Mansfield · Google · 4 years ago
Google review
“Such lovely ladies and really accommodating. Felt so comfortable and at ease with them and there was no pressure which was amazing. Their selection of dresses are beautiful! Would definitely recommend.”
Kate Watson · Google · 3 years ago
Google review
“Michelle is lovely and so helpful, had such a pleasant experience and found my dress!! Would recommend 100%”
Sophie Wragg · Google · 2 years ago
Google review
“Michelle was wonderful, thank you for making it such a special experience xx”
Amy Thompson · Google · a year ago
Google review
“Fantastic service, very friendly and professional, we found the dress! Yeahhh”
Jayne Theodorou · Google · 6 years ago
Google review
“Amazing shop with so many beautiful dresses. Michelle is one of a kind and I’m so pleased I was able to find the perfect dress with her help”
skye lyons · Google · 4 years ago
Google review
“Michelle made this a lovely and enjoyable experience for us all. Would highly recommend this boutique for any brides to be.”
Joanne Edwards · Google · 4 years ago
Google review
“Lovely place, easy to find and very close to parking. Wonderful lady, very bubbly and helpful. Fantastic range of dresses, would highly recommend a visit”
Minim man Sharpe · Google · 7 years ago
Google review
“amazing bridal shop. visited last week and Shelley is honestly some superstar. nothing was too much trouble.”
Catherine O'Gorman · Google · 8 years ago
Google review
“Absolutely wonderful so patient, professional and a wonderful choice.”
Deborah Lofthouse · Google · 10 months ago
Google review
“Fab customer services, lovely dresses at great prices. Highly recommended.”
Pete Packham · Google · 12 years ago
Google review
“Shelly provides an excellent service and goes out of her way to help. Fantastic service and would highly recommend.”
Rhys · Google · 9 years ago
Google review
“Lovely view from windows”
A Sanders · Google · 4 years ago
Google review
“Great service when I bought my daughter's wedding dress”
Donna Gadsby · Google · 8 years ago
Google review
“Very good at what they do!”
alex rayment · Google · 2 years ago
Google review
“Excellent service 💛”
JOSEPHINE CURRIE BURTON JCB EN RN · Google · 7 years ago
Google review
“Had such a lovely experience here. Michelle was so accommodating and completely understood what I was looking for and was always on hand to answer any questions. I can't wait to see my dress again when it arrives.”
Charlotte Bygrave · Google · a month ago
Google review
“My daughter and I had a wonderful experience at Allison Louise. Nothing was too much trouble for Michelle. She was absolutely great, my daughter had an idea what she wanted and Michelle was able to source the dress for her to try on. …”
Ann Taylor · Google · a month ago
Google review
“Michelle was super friendly and helpful, and provided excellent service. So many beautiful dresses and veils and accessories, I didn't find the dress I wanted in my budget but Michelle was kind enough to signpost me to another local shop, and gave advice on local suit shops for my partner, I am so grateful ❤️”
Chandni Maugi · Google · 2 months ago
Useful before booking

Allison Louise Bridal FAQs

How do I book an appointment at Allison Louise Bridal?

Appointments run Mondays, Tuesdays and Fridays 10am-3pm, Wednesdays and Thursdays 10am-8pm, and Saturdays 9am-5pm, with Sunday appointments available by request. Booking can be made via the website or by phone.

What wedding dress designers does Allison Louise Bridal stock?

The boutique carries Maggie Sottero (£1,500-£2,300), Rebecca Ingram (£1,000-£1,500) and Sottero & Midgley (£1,800-£2,700), plus a sale rail of past-season and sample gowns now all priced at £500.

Who runs Allison Louise Bridal?

The boutique is owned and run by Michelle, with Holly working alongside her as the boutique's bridal seamstress.

Where is Allison Louise Bridal based?

The boutique is at 52 Bridge Street, Belper, on the main A6, within a short drive of Derby, Nottingham, Chesterfield and Sheffield, with parking beside the shop and close to Belper's train and bus stations.

Is Allison Louise Bridal a registered limited company?

An earlier limited company using this name (Allison Louise Bridal Ltd, no. 10935539) was dissolved in March 2020. Allison Louise Bridal currently trades as a sole trader/partnership rather than through an active registered company.

What do genuine customer reviews say about Allison Louise Bridal?

The boutique holds a 5.0 out of 5 rating from 151 reviews on its Google Business Profile, with reviewers consistently praising Michelle's warmth, patience and pressure-free approach to appointments.

Does Allison Louise Bridal offer alterations?

Yes. The boutique's bridal seamstress, Holly, carries out dress alterations and fittings as part of the customer journey after a dress is purchased.

Company details

Allison Louise Bridal

52 Bridge Street
Belper, Derbyshire, DE56 1AZ

Trading as Allison Louise Bridal · Sole trader/partnership · Previous registered company (10935539) dissolved March 2020

Contact the boutique

01773 824735
enquiry@allisonlouisebridal.co.uk
allisonlouisebridal.co.uk